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Christoph Sterkel · Head of Europe, Kellogg's

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AI Visibility Tracking

Nordlauf · visibility, last 90 days

AugSepOct

68 %ChatGPT

Nordlauf · visibility, last 90 days

AugSepOct

68 %ChatGPT

Visibility over time

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Which hotels does ChatGPT recommend in Lisbon?

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adidasLast 30 days · 9 enginesAll engines

OverviewPromptsCompetitorsSources

Visibility rate

38%6

Mention rate

31%4

Citation rate

17%2

Avg. position

2.40.3

Visibility over time

adidasNike

By engine

ChatGPT46%

Gemini39%

Perplexity34%

Claude28%

PromptVisibilityPosition

Best running shoes for a first marathon62%1.7

Running shoes for wide feet47%2.2

Best trail running shoes under €15031%3.1

Source Analysis

Search sources...Last 30 daysAll TagsAll ModelsAll TypesExport

Source	Content Type	Citations	Prompts	Actions
1.runnersworld.com/gear/best-running-shoes	Listicle	226+11	41+3	Analyze
2.reddit.com/r/RunningShoeGeeks	Discussion	174+8	33+2	Analyze
3.runrepeat.com/catalog/running-shoes	Review	139+5	26+1	Analyze
4.adidas.com/us/adizero-running-shoes	Product	102+7	21+4	Analyze
5.zalando.de/laufschuhe	Category	84−2	17−1	Analyze
6.sportscheck.com/laufschuhe	Category	71+2	13+1	Analyze
7.youtube.com/watch?v=adizero-review	Video	55+4	9+1	Analyze

Prompt Set Builder48 prompts · 6 clusters

SheetJourneyTopic map

Checks5/6 good

Search prompts, tags, keywords…ExcelAdd to tracking 12

C2fxBest cushioned running shoes for heavy runners

	A	B	C	D	E	F	G	H	I
	ID	Prompt	Persona	Type	Intent	Tags	Keyword	Status	Location
1	ADI-001	Which running shoe is best for a first marathon?	Beginner	Non-branded	Comparison	Marathon	marathon running shoe	Research	DE
2	ADI-002	Best cushioned running shoes for heavy runners	Runner	Non-branded	Recommendation	Cushioning	cushioned running shoes	Research	DE
3	ADI-003	Are carbon plate shoes worth it for a 10K?	Competitive	Non-branded	Awareness	Carbon	carbon plate shoes 10k	Agent	DE
4	ADI-004	Which running shoes are good for wide feet?	Runner	Non-branded	Comparison	Fit	running shoes wide feet	Research	DE
5	ADI-005	adidas or Nike: which running shoe is better for beginners?	Beginner	Branded	Brand check	Competitor	adidas vs nike running	Added	DE
6	ADI-006	Best trail running shoes under €150	Trail	Non-branded	Buying intent	TrailPrice	trail running shoes	Research	DE
7	ADI-007	How long does a running shoe last in kilometres?	Runner	Non-branded	Awareness	Durability	running shoe lifespan	Agent	DE
8	ADI-008	Is the adidas Adizero good for daily training?	Competitive	Branded	Brand check	Training	adidas adizero training	Research	DE
9	ADI-009	Which running shoe is best for knee pain?	Runner	Non-branded	Recommendation	Support	running shoe knee pain	Research	DE

Tasksadidas · 18 openExport to

AllOpenIn ProgressDone

TaskCategorySourcesPriorityAssigneeStatusActions

Get adidas Adizero into the runnersworld.com marathon guideDigital PR

High

DavidOpen

Answer the wide-feet thread on r/RunningShoeGeeksReputation

High

MailyIn Progress

Add size and fit FAQ to the Ultraboost product pageContent

Medium

MauriceOpen

Add Product schema to the Adizero category pageTechnical

Medium

DavidDone

Close the gap to Nike in “best shoes for beginners”Competitors

Low

MailyOpen

Intents4 of 5 intents well covered.Analysing which intents the set covers…

Journey · Buyer journeyEvery stage is covered.Placing prompts in the journey…

Duplicates2 prompts ask the same as another one.Checking for questions asked twice…

Topic coveragePrompts spread over distinct questions — little overlap.Measuring how much the prompts overlap…

Branded mix17% branded — most prompts test whether AI finds you without your name.Tagging branded / non-branded…

Personas92% of prompts are written for a persona.Checking personas…

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Content

Credits62 %A

adidasLast 30 days · 9 enginesAll engines

OverviewPromptsCompetitorsSources

Visibility rate

38%6

Mention rate

31%4

Citation rate

17%2

Avg. position

2.40.3

Visibility over time

adidasNike

By engine

ChatGPT46%

Gemini39%

Perplexity34%

Claude28%

PromptVisibilityPosition

Best running shoes for a first marathon62%1.7

Running shoes for wide feet47%2.2

Best trail running shoes under €15031%3.1

Source Analysis

Search sources...Last 30 daysAll TagsAll ModelsAll TypesExport

Source	Content Type	Citations	Prompts	Actions
1.runnersworld.com/gear/best-running-shoes	Listicle	226+11	41+3	Analyze
2.reddit.com/r/RunningShoeGeeks	Discussion	174+8	33+2	Analyze
3.runrepeat.com/catalog/running-shoes	Review	139+5	26+1	Analyze
4.adidas.com/us/adizero-running-shoes	Product	102+7	21+4	Analyze
5.zalando.de/laufschuhe	Category	84−2	17−1	Analyze
6.sportscheck.com/laufschuhe	Category	71+2	13+1	Analyze
7.youtube.com/watch?v=adizero-review	Video	55+4	9+1	Analyze

Prompt Set Builder48 prompts · 6 clusters

SheetJourneyTopic map

Checks5/6 good

Search prompts, tags, keywords…ExcelAdd to tracking 12

C2fxBest cushioned running shoes for heavy runners

	A	B	C	D	E	F	G	H	I
	ID	Prompt	Persona	Type	Intent	Tags	Keyword	Status	Location
1	ADI-001	Which running shoe is best for a first marathon?	Beginner	Non-branded	Comparison	Marathon	marathon running shoe	Research	DE
2	ADI-002	Best cushioned running shoes for heavy runners	Runner	Non-branded	Recommendation	Cushioning	cushioned running shoes	Research	DE
3	ADI-003	Are carbon plate shoes worth it for a 10K?	Competitive	Non-branded	Awareness	Carbon	carbon plate shoes 10k	Agent	DE
4	ADI-004	Which running shoes are good for wide feet?	Runner	Non-branded	Comparison	Fit	running shoes wide feet	Research	DE
5	ADI-005	adidas or Nike: which running shoe is better for beginners?	Beginner	Branded	Brand check	Competitor	adidas vs nike running	Added	DE
6	ADI-006	Best trail running shoes under €150	Trail	Non-branded	Buying intent	TrailPrice	trail running shoes	Research	DE
7	ADI-007	How long does a running shoe last in kilometres?	Runner	Non-branded	Awareness	Durability	running shoe lifespan	Agent	DE
8	ADI-008	Is the adidas Adizero good for daily training?	Competitive	Branded	Brand check	Training	adidas adizero training	Research	DE
9	ADI-009	Which running shoe is best for knee pain?	Runner	Non-branded	Recommendation	Support	running shoe knee pain	Research	DE

Tasksadidas · 18 openExport to

AllOpenIn ProgressDone

TaskCategorySourcesPriorityAssigneeStatusActions

Get adidas Adizero into the runnersworld.com marathon guideDigital PR

High

DavidOpen

Answer the wide-feet thread on r/RunningShoeGeeksReputation

High

MailyIn Progress

Add size and fit FAQ to the Ultraboost product pageContent

Medium

MauriceOpen

Add Product schema to the Adizero category pageTechnical

Medium

DavidDone

Close the gap to Nike in “best shoes for beginners”Competitors

Low

MailyOpen

Intents4 of 5 intents well covered.Analysing which intents the set covers…

Journey · Buyer journeyEvery stage is covered.Placing prompts in the journey…

Duplicates2 prompts ask the same as another one.Checking for questions asked twice…

Topic coveragePrompts spread over distinct questions — little overlap.Measuring how much the prompts overlap…

Branded mix17% branded — most prompts test whether AI finds you without your name.Tagging branded / non-branded…

Personas92% of prompts are written for a persona.Checking personas…

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